What do homeowners do on average every 5 to 7 years? . . . Refinance or move.
You can Earn additional fees every time homeowner changes loans.
Competitors either keep the fee themselves or bar you from getting them.
Because 80% of homeowners re-enroll and pay another fee, you build equity in your business each time you sign a homeowner up.
At any given time your business is worth 2X gross earnings minus an attrition of 20% (20% of homeowners do not re-enroll), i.e. you sign up 100 homeowners charging an average fee of $500.00. You would have earned $50,000.